ICONS · All

Pharrell Williams

3 documented moments across BAPE & NIGO-adjacent history.

  1. 2023

    Milestone · BBC

    Pharrell named Louis Vuitton men's Creative Director

    The BBC co-founder takes the biggest menswear job in fashion. The streetwear-to-luxury pipeline BBC helped lay down completes. Co-signs on heritage Japanese streetwear become mainstream-luxury endorsements.

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  2. 2006

    Collaboration · BBC

    Billionaire Boys Club + Ice Cream launch alongside BAPE

    Pharrell and NIGO formalize their partnership with Billionaire Boys Club and its younger sibling Ice Cream. A literal BAPE spin-off that sits inside BAPE stores and beside BAPE pieces. The blueprint for owner-led streetwear collaboration.

  3. 2002

    Seen in · BAPE

    Pharrell wears BAPE throughout the N*E*R*D era

    Pharrell becomes the face that carries BAPE into American hip-hop. The college logo tee, ABC camo everything, Bapestas with every outfit. A Japanese brand most of the US hasn't heard of suddenly runs every BET performance.